“Business development isn’t magic; it’s about consistently delivering value and building trust.”
Working with GAP
Every agency will be at a slightly different stage and we can be very flexible on the time we spend with you, but ultimately our approach is as follows:
1
What are you looking to achieve?
We are here to listen to your challenges and how business development can support your future plans. What type of work does your agency want? How do we package this so you’re true experts? What are you expectations for new business? What revenue does the agency need to bring in? GAP will work with you to answer all these questions and create a long lasting strategy that can be measured.
2
Who is your ICP?
Once a new business strategy is defined, who are your Ideal Client Profile and what do we know about their challenges? Understanding this and being able to personalise new business activity that actual sovles a problem is one of the biggest areas for success. GAP will help define this and also provide data for these prospects. (We have access to over 275m business contacts)
3
How do we show value and trust?
Once your strategy and ICP are defined, GAP will support with the setup and outreach for an engagement with your prospects. We handle everything from platform management (CRM, outreach tools, AI options) to content planning based on problem solving / showcasing you as experts and sales best practices. Other than attending meetings, we’re handle everything else.
Generate new opportunities in a market that is tougher than ever!
Ultimately, our approach is about understanding your prospect’s challenges and demonstrating the value you bring as an agency. GAP works with you to set up these foundations that allow for confident and valuable outbound activity.
"Working with GAP has been transformative for our business development. Their expertise has taken the pressure off me as an agency leader, allowing me to focus on our clients and growth with confidence."
Common FAQs
What is GAP’s core focus?
GAP focuses on helping agencies grow by building smart business development strategies. We work with teams directly to attract the right clients, streamline outreach, and improve sales processes so you win more opportunities. Everything is tailored specifically for the agency and the approach is backed up with 20+ years of experience working in creative and digital agencies and developing new clients like Wella, Braun, Magners, Science in Sport and Deisel.
Will you personally drive leads?
All prospecting will be run through your agency (Either founders account or selected team), however GAP will do all research, setup, copywriting, design and running of any outreach on your behalf. It will also be managed through our specialist tools, so it won’t get in the way of you running your business.
What do contracts look like with GAP?
We operate on a straightforward day-rate model. Every agency will have different challenges, so we’ll help guide you on what is the best use our time. Typically though, our contracts begin with an intensive onboarding and set-up phase, transitioning into a monthly retainer. It's important to emphasise that the most effective new business strategies are long-term and designed to monitor and optimise your Ideal Client Profile (ICP) over a minimum of 12 months.